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Sometimes, brands launch new products within their categories which break into totally new ground.


Barbara Normile, Associate Director Think back to when whole bean instant came into coffee, sharing bags were first found on our confectionery aisles, Belvita launched the breakfast biscuit and microwaveable…

A Revolution In Spirits… London Leads The Way


Lucy Richardson, Associate Director With London’s Artesian bar winning the prestigious title of the World’s Best Bar for the 4 th year in a row last Thursday and possibly the…

Kick-Starting Christmas With A HomeSense Dinner Party


Odette Freedman, Consultant The fab @Publicasity & @HomeSenseUK ladies really know how to throw a bash! I'm still full….. #Christmas. pic.twitter.com/n6uwgOi24e — Delali Foli (@DecorByDelali) October 7, 2015 Last night…

London Cocktail Week – Our Top Picks!


Sally Hyam, Consultant Cocktails are a weakness of mine, with my favourite being a Martini, of the French or Espresso variety, so with this week seeing London Cocktail Week descend on our…

Where Brands Are Going Wrong With Bloggers


Philippe Jeanjean, Head of Digital Last week the PRCA released their 2015 Digital Report, which highlights the rising investment brands are making in blogger activity. According to their research, blogger outreach is…

Hot Autumn Trends for Interiors


Rianna Spray, Consultant If you’re an interiors fan who sees a change of season as a new opportunity to update your home, you must find yourself eagerly awaiting the new…

Clear Communication Bears Fruit!


By Ali Patel, Consultant A headline in one of our trade food titles, Food Manufacture, got me thinking this week. It also showed the power clear communication can have on…

PR Lessons from #Dressgate


Ali Patel, Consultant Confusion CAN be good for business! As PR’s we are always taught to communicate clearly and concisely – however recent events have shown that confusion CAN be…

There’s Nothing Casual about the Casual Dining Show


There’s Nothing Casual about the Casual Dining Show Jenny Choules, Account Director I arrived at  Casual Dining 2015 at the Business Design Centre on a drizzly Wednesday afternoon without any expectations…

Dame Zandra Rhodes Launches Her Collection in Dublin


Julie Malamute, Associate Director How to create a successful fashion launch in Ireland: Dame Zandra Rhodes joined us to launch her SS15 collection with Colebrooke by Windsmoor to key Irish media on…

Why I Specialise In Trade Comms


There’s nothing dull about B2B PR! A question I frequently get asked is why trade or B2B PR and communications, isn’t that dull? Wouldn’t you rather be implementing sexier consumer…

How Tiger Roared Its Way To High Street Success


How Tiger Roared Its Way To High Street Success Paul McCaffrey, Consumer Director New kid on the block – Tiger is taking over A few years ago I had never heard of new kid…

FROW Fashion Week Predictions


By Odette Freedman Deviating from the rule of ‘ladies first’, January revealed the London Collection: Mens AW’15 designs from inspirational brands and iconic British fashion houses. Flaunting creative performances by Paul…

Bacardi Triangle in Puerto Rico


Mom used to say that bad things come in threes… apparently so do the good things if my recent trip to Puerto Rico with BACARDÍ is anything to go by!…

Jacques Vert Group, Coatwalk 2014


Julie Malamute, Associate Director Publicasity celebrates Jacques Vert Group’s Elegant British Brands 2nd annual Coatwalk charity walk and fashion show in support of Macmillan Cancer Support On Saturday 4th October,…

B2B PR in Europe: Generating Demand


B2B PR in Europe: Generating Demand Marie Stanikowski, Consultant Do you speak my language? The power of international B2B communications Getting lost in translation is very entertaining when it happens on…

Functional Ingredients: We Love Eating


Ali Patel, Consultant We love eating! As a writer on functional ingredients here at Publicasity and also as a mother of two teenagers, I am watching with interest the launch…

Light Junction 2014: Trendy Lampshade Design


Ali Patel, Consultant One of the best things about working in the design sector is being exposed to gorgeous examples of residential and corporate design. However, as a writer on…

Cosmopolitan FashFest – Day 1


Stephanie Weekes, Account Executive Day 1 – Cosmopolitan’s Lingerie Show Underwear is the foundation for any successful outfit – an appreciation for Fashion must also extend to an appreciation for…

6 Buzzwords to watch for at Social Media Week


Philippe Jeanjean, Head of Digital And we’re off! Social Media Week kicks off this morning and the breadth of participants’ career roles, industries and interests will be wider than ever…

100% Design: A feast for the senses


Design events need to stimulate all the senses in order to stand out in a crowded marketplace and connect with attendees. Here’s how 100% Design is pulling it off this week… Hearing…

FMCG launches and innovation


Fact: Not all innovation is launched to last forever! Amy Burgress, Associate Director A forthcoming report by Nielsen highlights that three out of four FMCG product launches fail, a figure that doesn’t…

An Evening with Jeff Arnett, the Jack Daniel’s Master Distiller


Amy Burgess, Associate Director The team at Publicasity has been lucky enough to meet and listen to the Jack Daniel’s Master Distiller Jeff Arnett on more than one occasion, both here…

Social Media Round-up: August


As the heatwaves of early August gradually become a distant memory and those hard-earned tan lines start to fade, our community manager Michaela Plaka selects the biggest social media successes…

Bermuda’s got The X Factor


It’s been a mighty busy and eventful week in the travel division. After months of intense planning with the X Factor and Xtra Factor production teams, Fairmont Southampton and Bermuda Tourism…

Flying Beyond at the Home of Grey Goose


You’d be forgiven for thinking that a trip to France would involve an education around wine, champagne or cognac, but in fact, we were there to learn about vodka. After…

It’s Beanz But Not As You Know It! Heinz Livened Up Lunch For Journalists With New Range!


To celebrate the launch of the new Heinz Beanz and Pulses range, the FMCG consumer team created a pop-up restaurant at Hearst and IPC media houses to showcase the new…

The Fashion Scoop…


Another day, another fashion event and for the afternoon of 14th July we visited International Fashion Trade Show, Scoop. Scoop is a boutique show, showcasing emerging and established directional fashion…

Behind the Scenes: Jacques Vert Group AW14 Press Event


Last Wednesday, 2nd July our fashion team held the AW14 press day to showcase next season’s collections for Jacques Vert Group Group at No5 Cavendish Square. It was a very…

3 Key Tips for Social Media at Events: PRCA Expert Briefing


Philippe Jeanjean, Head of Digital It’s been a busy week of event-related activity at Publicasity. This past weekend saw us representing several of our clients at the UK’s largest parent…

​Face to Face Vs. Facebook


Media relations absolutely remains a core foundation skill of any good PR consultant, still with huge value because of all the good solid basics of networking and relationship development that…

Fashion, beauty and the digital revolution


This weekend, I headed to the Vogue Festival at the Southbank Centre for a day of serious, well-informed, contemplative and thought-inspiring discussion from respected and admired public figures at the…

A Fashion-Filled Weekend at the Vogue Festival


Vogue – the style bible that’s been around for over 120 years, the magazine that’s been at the centre of debate for putting Kim-K and Kanye on its front cover,…

Strategic communications without analytics is now a contradiction


I recently attended PR Moment’s PR Analytics Conference, a full morning of countless insights and information about how we measure communications, and while there were some conflicting opinions, such as…

My full English breakfast


Go to school, learn as much as you can, do an internship and get a job. That doesn’t sound so bad. It’s like having a coffee with a bread roll…

Getting Your Foot in the Door: An Alternative Route to Your Career in PR


“The Government committed to providing an additional £40million for 20,000 more new higher apprenticeship starts over the 2013/14 and 2014/15 academic years” (House of Commons) This is why it is…

Spring/Summer 14: The Standout Trends


London Fashion Week is, for me at least, like a week-long Christmas that comes twice a year. I have an excuse to check Vogue.co.uk at least seventeen times a day…

Why Leapfrogging Trends Is The Way Ahead


As PR professionals we need to be constantly aware of trends. From short-lived micro movements to the more enduring influences that have longevity in the lives of every day consumers;…

Publicasity’s top six social media trends for 2014


A New Year means new digital trends that brands must consider if they want to produce effective campaigns. 2013 was marked as the year that the last stragglers finally got…

The changing face of B2B PR – sharing our expertise


As communications consultants for our clients, we are continually pushing the boundaries for them; be that in terms of helping them develop social media campaigns, expanding understanding and knowledge of…

My First Week at Publicasity


Has it only been just over a week since I started here? It honestly feels like much longer. I reckon there are a couple of reasons why it feels like…

Demonstrating the Value of PR


PR has grown up. Industry wide initiatives such as the Barcelona Principles have shown that communications professionals now need to talk the language of the boardroom. It is no longer…

The Evolution of Trade Media


The future of trade media appears very bright thanks to an evolving generation of business operators that are extremely proactive and use it as a resource to help them better…

HomeSense Blogger Inspiration Days


Our HomeSense digital team roared into May with the UK store tour, ‘HomeSense Blogger Inspiration Days’. The tour coincided with the launch of our partnership with Huffington Post whereby customers…

London Boat Show 2014


On 12 January 2014 we completed our seventh consecutive London Boat Show, celebrating its 60th Anniversary at the ExCel Centre, London. The nine-day Show was overflowing with all things marine…

Grand Designs Live London 2014


It was a busy, but amazing bank holiday weekend as we helped open Grand Designs Live London on Saturday. An excited crowd turned out to see design guru Kevin McCloud…

A Little Bit of Honey, A Whole Lot of Publicasity at The Grocer MAP Awards!


Last week the Publicasity Food & Drink team were out in force at The Grocer Marketing, Advertising and PR Awards to celebrate the great and the good of the FMCG…

Publicasity Appoints a New Associate Director


Publicasity is delighted to announce the appointment of Julie Malamute as Associate Director. Julie has worked for a number of agencies in both New York and London, primarily running large…

London Cocktail Week


Last week saw London Cocktail Week descend on our vibrant city, with hundreds of the capital’s bars celebrating the UK’s cutting-edge drinks culture. The fourth annual event played host to…

Farnborough Welcomes HomeSense


Publicasity was tasked with launching HomeSense’s 28th UK store this month in Farnborough as part of the brand’s on-going expansion plan. To carry out the launch, Publicasity worked with the…

Awards Season for the Travel Team


A busy ‘awards’ schedule for PUB travel team this week. First up was the TTG Travel Awards on Tuesday night… donning feather boas, red lippy and fabulous flapper dresses, Team…

Team Publi-SPLASH-ity


What to do on one of the hottest days of the year as a team building celebration for smashing a campaign’s targets? Well obviously encasing yourself in neoprene and launching…