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Publicasity Digital 2017 Trends


By Aaron Huckett As we celebrate the end of 2016, the Publicasity Digital team are already looking to the future and have selected the key trends that will be shaping…

Feeling festive with Wyndham Rewards


By Hannah Gray, Account Manager Glühwein, gingerbread, brightly lit stalls…we all love a Christmas market! In fact the UK now has some of Europe’s biggest in cities like Birmingham and…

The wildest game of poker at Waterloo: Call of the Wild


By Odette Freedman, Account Director With commuters rubbing their eyes in disbelief and wondering whether they had been transported into Narnia rather than Waterloo Station, we launched our Grosvenor Casinos…

Celebrity Summer Soiree Blossoms in Hoxton On Coldest Night of the Year


by Kelly Kerruish Last week the Publicasity team braved the coldest night of the year to launch HomeSense’s Secret Summer in Winter Garden. Designed to bring to life the brand’s…

Introducing…


OUR NEW TRAINEE ACCOUNT EXECUTIVE MARIA VITTORIA MONTICH… Originally from Italy, Maria Vittoria has recently completed a three-year degree in Fashion Design at Accademimia Italiana in Florence, attaining a first…

Health Ingredients Europe 2016 – Food for Thought!


By Ali Patel, consultant Cold, yet appetising are the two words to sum up the largest health ingredients show in Frankfurt this week!  The weather was below zero, but the…

Kicking off the festive season


Last week we hosted the great and the good of the UK’s trade media at our annual Christmas Drinks event on behalf of our client, HEINEKEN. It is a real…

How d’you like them apples…


By Hannah Gray, Account Manager When you think of HEINEKEN, you probably don’t think of apples, do you?  Well, here’s a fun fact for you –  an incredible 30% of…

US Food Trends by Kelsey Revens


Last week, we welcomed Kelsey Revens from PROI partner agency 360 PR in Boston to Publicasity Towers. She spilled the beans on food trends from across the pond… By definition,…

World Travel Market 2016


By Madeleine Phillips, Senior Account Executive The UK’s biggest travel trade show, World Travel Market faithfully comes around every November and donning our Orlando colours we pitched our tents at…

Going ‘Back to the Foodture’


This week, Publicasity’s Food & Drink Associate Director, Babs Normile, partnered with Emma Clifford from insights specialists Mintel and Rob Brown from The Grocer magazine, to host a special food…

How We’ll Live In the Future


By Julie Malamute, Associate Director The future became the present at our Siemens Home Appliances media event on 2 November. Entitled ‘Experience The Future With Siemens Home Appliances’ we partnered…

Introducing…


OUR NEW ACCOUNT EXECUTIVE REBECCA EVANS… After graduating from Nottingham Trent University in 2014 with a degree in Media studies, Rebecca started out in the world of communications at a…

RIP Vine- the innovative platform that failed to innovate


By Claire Eden, Senior Account Executive As we bid a fond farewell to Twitter’s video sharing service, we find ourselves asking- where did it all go wrong for Vine? Bursting…

Stylist Live


By Odette Freedman, Account Director Stylist Live popped-up in north London for a weekend to give some lucky consumers access to a plethora of celebrity and industry leader talks, fashion,…

Last week in the drinks team


By Kate Beveridge, Account Director Last week was undoubtedly one of the most fun weeks of the year for the drinks team. First off, it was London Cocktail Week where…

Check Out Our Upcoming Event!


Publicasity is hosting a breakfast talk where we will look at how brands need to adapt to survive the rapidly developing health and wellness trends. With speakers from The Grocer, Mintel…

The Power of Trade PR


Trade PR is an important and necessary part of your brand’s marketing strategy, however is sadly often overlooked or, when taken on, not invested in heavily enough. What is often…

Saint Lucia Showcase 2016


By Kelly Kerruish, Account Director Phew! What a week! Last week, the Publicasity team helped The Saint Lucia Tourist Board enjoy a week-long series of events during the 5th annual…

Q&A with Alice Temperley


By Julie Malamute When the evite hit my inbox to attend a Q&A with Alice Temperley, I didn’t even check the diary, I just replied ‘YES!’ And as expected, Alice…

A Peek Into The Future


By Julie Malamute, Associate Director I went to my first-ever FutureFest at Tobacco Docks on Saturday and was expecting my mind to be blown with insights into the future. I…

Meet the Instagrans


Claire Eden, PR Consultant Forget the Kardashian/Jenner hype-this week we’re obsessed with ‘Instagrans’, the OAPs who are owning the social media landscape. From fabulously flamboyant New York socialites to wonderfully…

A Bombay week…


By Kate Beveridge, Account Director I have been very fortunate in the past week to experience a taste of the Bombay Sapphire lifestyle. Last week saw the North American final of…

Christmas has come early at Publicasity!


The annual Christmas in July season was upon us once again and the Publicasity were in the thick of it, hosting both a dual branded event for HomeSense and TK…

Big Fun at Big Feastival: NEFF cooked up a storm…


The bank holiday weekend could only mean one thing for the NEFF team; the weekend we had all been building up for was finally upon us… Big Feastival. The Publicasity team has been…

Introducing…


OUR NEW DIGITAL SENIOR ACCOUNT EXECUTIVE CLAIRE EDEN… Claire graduated in 2014 with a BA Hons in Sociology with Business from Newcastle University, initially working for a boutique PR agency…

Pepsi Max Meet Ups


By Tom Ladds Consultant On a sunny mid-week day in July, two exciteble barmen, a photographer, a videographer, around 25 journalists and business operators, a handfull of Pepsi Brand Managers…

Summertime (and the living is easy…)


By Lucy Richardson, Associate Director What a fun week we’ve had in the drinks world this last week; the sun’s stayed out for more than five minutes, which was just…

It’s to the Bargain Bin for Brands who don’t adapt to the 45+ Womenswear Market


By Julie Malamute, Associate Director “It’s official – women are getting younger” Women are defying time by taking better care of themselves – maintaining a youthful look and younger figure longer than their…

Instagram Introduces ‘Stories’


(Image Courtesy: http://blog.instagram.com/)   “Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on…

Hungry for a new social network? Meet Yummi…


By Aaron Huckett, Digital Account Director There is a new social network on the scene, and if you are a foodie-obsessive like most of the Publicasity office, then this is…

Soho Farmhouse Bliss for HomeSense Press


It was a press trip that the HomeSense team were queuing up to take-on, as Publicasity hosted four of our HomeSense press for an overnight stay at the Soho Farmhouse,…

Exsssssss-tend Your Weekend with Lipton Ice Tea this summer


By Megan D’Arcy This Monday morning, the Lipton Ice Tea team were up bright and early for their first morning adventure! The Extend Your Weekend Campaign is running over the…

Engaging the bartender: What the wine world should learn from spirits brands


By Lucy Richardson With cool bar after cool bar opening each day in and around London, it’s fair to say we have arguably the world’s best bar scene (no matter…

Cheers to English Wine!


 This week is English Wine Week and there is no better way to celebrate than by trying as much as you can! We’ve opted to taste Chapel Down’s English Sparkling…

Introducing…


OUR NEW ACCOUNT DIRECTOR KELLY KERRUISH…   Kelly graduated in 2008 with a BA Hons in English Literature from the University of Bristol before studying for a Masters in Television and…

Vogue Festival


We were out an about on Saturday morning at the Vogue Festival in South Kensington to hear the greats from Vogue talk fashion. Grace Coddington and Lucinda Chambers were at…

Instagram is testing new Business Profiles


In a move that makes a lot of sense for businesses, photographers and influencers, Instagram is testing a simple ‘Contact’ button that appears next to the ‘Following’ button at the…

Happy World Cocktail Day everyone!


We’re looking forward to a drink even more than usual tonight as it’s…. World Cocktail Day! Our resident drinks experts make it their job to know the best places to…

London Wine Fair Highlights


  @Publicasity newbie and wine specialist Kate Beveridge getting stuck in at #londonwinefair! pic.twitter.com/s8JJ4o3Kjv — Lucy Richardson (@LucyJRichardson) May 4, 2016 I love the London Wine Fair. Every year people…

Introducing….


OUR NEW ACCOUNT DIRECTOR KATE BEVERIDGE… Kate graduated in 2007 with a degree in French and Italian and joined Majestic Wine, so she could learn more about wine and use her…

8th BACARDÍ Legacy Competition


It’s not all glitz and glamour in the world of PR, but then again, our drinks lead did get to go to California last month! It was all for work…

Introducing…


OUR NEW SENIOR ACCOUNT EXECUTIVE TOM LADDS… Tom has recently joined Publicasity as a Senior Account Executive. Originally from London, Tom grew up in Spain – where he gained a…

Facebook launches ‘Chatbots’


By Fran Frith In an annual developer conference last week, Facebook unveiled a new feature for the site called ‘Chatbots’. A chatbot is a piece of software that’s designed to…

This year at EuroCucina…


Julie Malamute, Associate Director This week I was very fortunate to attend Salone del Mobile.Milano and bring along two UK journalists on behalf of our client Gaggenau. Last year over…

Introducing….


OUR NEW ACCOUNT EXECUTIVE LAURA GRASSULINI… Laura has recently joined Publicasity as an Account Executive. Originally from Pisa in Italy, Laura gained a Bachelors in Applied Foreign Languages in Media…

Pinterest Launches How-To Pins


Aaron Huckett, Digital Account Director Pinterest announced the launch of a brand new feature yesterday, the How-to Pin. Based on the idea that 75% of it’s users say it is the…

Instagram: It’s all changing…


Aaron Huckett, Digital Account Director Today saw the announcement from Instagram that it is now introducing a new ‘order’ to how we view content on this platform. Rather than users just…

Geofilter updates on Snapchat


Megan D’Arcy, PR Consultant   Recently, Snapchat has introduced the option for anyone to create personalised geofilters. Now Snapchat has two forms of geofilters Community These cost nothing to create, are…

Interiors Trends to Brighten your Home


Rianna Spray, PR Consultant As we all eagerly await the arrival of the warmer seasons, some of us may have more than a spring clean in mind to refresh our…

Brands Rejoice! Facebook Reactions Are Here


  Philippe Jeanjean, Head of Digital The redesigned Facebook reaction buttons are finally here! Facebook users have long wanted a ‘dislike’ button, but the company decided to provide a wider…

Top Tips for Blogger Events


Fran Frith, PR Consultant As I’m celebrating my one year anniversary at Publicasity this month, I thought it would be a good time to share some tips on something I’ve…

Have you ever seen a lobster blush?


Megan D’Arcy, PR Consultant All eyes were on America last weekend for the Superbowl. This national event always provides some interesting social opportunities for brands, for example Oreo showcased their…

Ambiente 2016 Round Up


Paul McCaffrey, Director Once again it’s that time of year when the great and good of home and interiors make their yearly pilgrimage to Frankfurt for Ambiente. This year the…

Instagram confirms multiple account management


By Aaron Huckett, Senior Digital Account Manager Starting this week, you can switch between multiple accounts! ? Learn more: https://t.co/Clq8JHzwaS pic.twitter.com/r6fb67XTQ8 — Instagram (@instagram) February 8, 2016 It has been…

Key Instagram Trends for Brands in 2016


Aaron Huckett, Senior Digital Account Manager Another year in the social media game means that marketers need to re-think their social strategies to ensure they stay relevant and engaging. To…

Baking #Hacks With HomeSense


We’ve been working with our client HomeSense to create and launch a series of Baking #Hacks videos, with hot tips from leading food bloggers. For the first video, HomeSense teamed…

Fat Is In, Sugar Is Out… The Hot Food Trends For 2016


Ali Patel, PR Consultant Campbell’s Culinary & Baking Institute launched its third annual ‘Culinary Trendscape’ last week and the results made for interesting reading. Here are some key ones to…

An Evening Of Glitz & Glamour At The NTAs


Megan D’Arcy, Account Manager Last night, some of the Publicasity team donned their party shoes and headed to the National Television Awards with our clients from Heineken. A few of…

GREY GOOSE Unveils 2016 Film Awards Season Cocktail Collection


Lianne Walsh, Consultant Last night we invited trade media to an event for our client GREY GOOSE, the leading super premium vodka. Held at the Fifth Floor Bar at Harvey…

Purdey’s Thrive On Campaign with Idris Elba


Jo Kent, Account Director The perfect celebrity partnership Sometimes the PR life can be really tough with deadlines coming out of your ears and a never ending workload. Other times,…

Judging the Inaugural Global Distillery Masters


Lucy Richardson, Associate Director In December, I was invited by leading drinks trade publication, The Spirits Business, to be a judge of the inaugural Global Distillery Masters on account of…