Recent Mintel research has given us some seriously intriguing insights into the consumer habits of the so-called ‘i-Generation’, or 16-20 YOs. Brands can sometimes turn…
Remember back in 2016 when the ‘Hygge’ trend was impossible to escape? We all became transfixed with the Scandinavian word which translates to ‘cosiness’ in…
by Tom Hargreaves, Director Towards the end of last month the Government announced the possibility of introducing a deposit return scheme for plastic bottles. This…