Sally Hyam, Consultant
Cocktails are a weakness of mine, with my favourite being a Martini, of the French or Espresso variety, so with this week seeing London Cocktail Week descend on our amazing city it only seems right to enjoy a drink or two.
The annual event will play host to parties, pop-ups, tastings and tours from some of the world’s leading drinks brands including several from our client Bacardi Brown-Forman Brands. The PR drinks team have picked their top highlights for the week below…. Enjoy!
THE ART OF THE OLD FASHIONED
Small Batch Kentucky Straight Bourbon Woodford Reserve proudly presents The Art of the Old Fashioned, a one-of-a-kind bar celebrating the classic American cocktail. Set in the heart of Shoreditch and running from 6th – 9th October, the bar will offer an exclusive opportunity to sample a menu collaborated by some of the world’s most skilled bartenders.
THE BACARDI BROWN-FORMAN & PATRÓN HUB: ‘THINKING OUTSIDE THE BOX’
Bacardi Brown-Forman and Patrón tequila invite you to think differently through a series of incredible talks from speakers flown in from across the globe, with topics ranging from “From Bartender to Bar Owner” to “Cultivating the All-Star Bar Team”.
BACARDI BROWN-FORMAN 24 HOUR BAR BUILD
In the single most ambitious project to be held at London Cocktail Week since its inception in 2010, Bacardi Brown-Forman Brands and Patrón Tequila w ill bring 24 of the world’s best bartenders to London to host a 24-hour international bar clash and crown one city The World’s Best.
SODASTREAM ALCHEMY LOUNGE
Pay a visit to the SodaStream Mix Mr Lyan pop-up at the centre of the London Cocktail Week Village. The bar and drinks list is headed up by the celebrated Mr Lyan team and will host a series of trade talks from Seedlip Ben, Jim Meehan and Ryan Chetiyawardana.