How do you get press in the holiday mood in freezing London temperatures? Last week, Publicasity offered a selection of top-tier media a luxury pamper session to get those summer vibes flowing.
Media’s diaries are under more pressure than ever, so to make sure our invites don’t end up lost in their inbox, Publicasity believes that offering a unique experience is arguably the most important aspect of any event.
As we approached the end of another busy week, 14 of our key target media, covering 16 titles, were treated to a luxury manicure or pedicure in a lavish beauty salon.
All media could book-in for a treatment of their choice on the run-up to the event, meaning that they could tailor their experience to suit their own personal preferences and needs. Attendees from The Pool, Daily Mail, STYLIST, LOOK and HELLO! all came down to enjoy a relaxing treatment that left them feeling pampered and refreshed.
After taking the time out to be pampered, all guests were talked through the new Holiday collection before enjoying a glass of prosecco and heading back to their desks. The aspirational setting and luxury treatment provided strong social content from attendees – the fact that they were keen to show off their latest mani on their feeds helped too!
With call-ins already flooding in from Daily Mail, Notebook, Closer, LOOK and Woman and strong product interest from STYLIST and HELLO! it looks like the F&F team is set for a wave of Holiday focused coverage this summer.