Driving Stand Out Coverage In The Right Media

THE CHALLENGE

Luxury pâtissiere and chocolatier Pierre Hermé Paris challenged us to raise awareness of the brand and its products in the UK – an already crowded confectionery market and whose media tend to favour British brands.


THE INSIGHT

Media respond to a story and there is a story behind every Pierre Hermé product. Whether he is taking inspiration from French sculptors and Japanese digital artists, combining exotic and unusual flavours to create limited edition macarons, or even launching the first macaron into space – every product is created for a reason and with passion, artistry and creativity.

THE IDEA

To share the brand’s story and educate the media about Pierre Hermé Paris’ rich history, beautiful products and artistic philosophy which differentiate it from its competitors, we created a dynamic media relations campaign focused on relationship building and brand immersion. This encompassed press trips to Paris to meet Monsieur Hermé himself, one-to-one media appointments, gifting of hero products, in-store tastings and beautiful product imagery.

THE OUTCOME

Within six months, we delivered over 90 pieces of coverage across key national and luxury media including ES Magazine, FT How To Spend It, Vogue, Tatler, ELLE, Stylist, The Daily Telegraph, The Times and more. This led to product sell-outs in-store as well as key media and influencers contacting us for collaborations.