by Barbara Normile, Associate Director
This weekend we were excited to kick-off blu’s ‘Something Better’ summer festival extravaganza and be part of the huge celebrations at Brighton Pride.
Hosting some of our key trade journalists, the day started with a spectacular birds-eye-view of the parade from the British Airways i360 where we were able to see the blu float go past with TOWIE’s own Lydia Bright on board.
After lunch it was off to Preston Park to get our glitter on and see the blu stand in all its glory, where the brand was sharing its love of vaping with both smokers and vapers alike.
A ‘rainbow carpet’ took festival-goers up to a live ‘vape me out’ dating gameshow where singletons could find love through their favourite e-liquid flavour, whilst a photo booth was on hand to capture the fun of the day. Of course the full range of blu products and e-liquids were also there for adult visitors to experience and enjoy.
With the new EUTPD restrictions in place, finding the right platforms to engage with blu’s target audience is absolutely key – and the activity at Pride was certainly capturing attention both at the event and within the media – http://www.dailymail.co.uk/news/article-4763656/Rainbow-colour-scenes-crowds-celebrate-Brighton-Pride.html
We’re looking forward to what the next events have in store – look out for blu at SW4 and House of Common later this summer and come say ‘hi’ if you see us there!