by Catriona Brown, Retail Client Manager at Twitter
Whether you want to find the latest breaking news, what’s happening in the world of politics, or trends during London Fashion Week Twitter is the best way to keep up with the things you’re most interested in. This is why it is listed as the number 1 News App on the App store in many countries.
What people love about Twitter is what we love about it. It’s an open, public and live platform where people get to hear about what’s happening in the world fast. And we don’t only mean breaking news first, we also mean the conversation and memes that often follow global stories everyday.
Over the last year we’ve been working to redefine what “live” means on Twitter. We started with Periscope, integrated that into Twitter with the live button, making it easy for anyone to share an experience in real-time. We added to that by offering people the opportunity to make what they share even more immersive with live 360 video. We have also taken Live Video further by streaming premium content. From the NFL, to 6 Nations rugby games, to market coverage from Bloomberg, you’ll find it live on Twitter.
What’s really unique about the people on Twitter is the discovery mindset they have when they come to the platform. They’re on Twitter looking for great content and stories.
A discovery mindset means that people on the platform are more attentive, more responsive and more trusting of the content they see. That’s great news for brands, as it makes for the perfect environment to connect with consumers. In fact, recent neuroscience research results shows that a discovery mindset and video combine very effectively to produce results that massively outperform online norms, making video on Twitter a more effective tool than ever before.