By Ali Patel, consultant
Cold, yet appetising are the two words to sum up the largest health ingredients show in Frankfurt this week! The weather was below zero, but the press event at the stunning DruckWasserWerk (a former water works) and the on-stand briefings were a great success.
19 UK, US and German media contacts were nicely defrosted in the warm welcome of the pre-show, dinner event. Organised by Publicasity for BENEO, the talk embraced business, politics, sport and food! The following two days of the show saw all 24 key press contacts brought up to speed on BENEO’s ‘Food for Thought’ campaign. All had the opportunity to sample the latest product concepts and with the food delivered on a never ending sushi bar – attendees were spoilt for choice.
Eleven years of press work with BENEO has paid off with yet another stunning show – food for thought indeed!