By Odette Freedman, Account Director
Publicasity hosted top tier press and bloggers to reveal the updated creative for Homesense. Engaging our guests with the new concept of Endless Inspiration, the team showcased lifestyle visuals to deliver the new concept and the product soon to be in-store, offering endless opportunities to update your home.
Victoria Gray, interior and lifestyle editor of S Magazine, was on-hand to style the venue into an endless flow of new Homesense product. With an Alfresco Dining, a Colour Pop Garden and a Fantasia Forestry Bedroom theme leading the way, bird-cages, candle-lit lanterns, pom-poms, melamine crockery, faux fruit garlands and larger than life toucans aligned the walls of The Vaults to bring the creative some real-life colour.
Encouraging a little creativity from the guests themselves, and after a few canapes and cocktails to add some inspiration, our #Shelfie station, littered with an abundance of Homesense accessories, allowed press and bloggers to showcase their own styling flavours to be posted on social media feeds.
With 36 attendees from the Daily Mail, Notebook, Homes & Gardens, Daily Express, Country Homes & Interiors to Style at Home and more through the door, with social media shares galore, the team took stock of the gorgeous summer homeware to be on the shop-floor, ready to offer Endless Inspiration.