By Sally Hyam, Senior Account Manager
With the news of another major publishing house looking at consolidating editorial staff in to a central hub, the word ‘hub’ appears to be evoking fear in journalism across the board. The change hasn’t just affected national press, regional bodies are also feeling the strain of the digital age, announcing redundancies and creating new roles for video and digital production. In an industry that continues to go through dynamic change and staff being even more time poor, good editorial content from brands across all channels is needed more than ever.
Consumers are asking themselves what magazines and print publications can offer them that they can’t get online. As PR professionals we are adapting to these new ways of working by generating interesting, topical and inspirational multi-channel content.