Ideal Weight, one of the major players in the weight management sector has appointed Publicasity to handle its PR during the crucial Autumn ‘Back to School’ period. The weight management PR campaign is designed to drive awareness of the brand as it sees continued growth through its UK franchises as well as driving nationwide brand awareness and increased membership.
Ideal Weight is an extension to Media 10 Limited’s celebrated Ideal Home brand with its success coming from working with experts from within the weight loss industry, to take a refreshing look at weight loss and weight maintenance. The brand prides itself on its exemplary coaching network who help members maintain the weight loss they have achieved.
Rob Nathan, Group Marketing Director at Media 10, said: “We are delighted to be working with Publicasity on this extremely targeted public relations campaign. Their extensive knowledge of the health and weight maintenance market coupled with their experience of driving campaigns that work on both a regional and national level made them the natural choice for us.”
Zoe Ward-Waring, UK Managing Director at Publicasity, comments: “We are extremely proud to be building on our relationship with the Media 10 team. We have devised a campaign that we are extremely passionate about and will really shift the needle for the business as it continues to see strong exponential growth.”