In a move that makes a lot of sense for businesses, photographers and influencers, Instagram is testing a simple ‘Contact’ button that appears next to the ‘Following’ button at the top of a company page.
This new Instagram profile is not available for all users, and not everyone can view the changes either.When the ‘Contact’ button is pressed, a pop-up menu appears offering directions to the business or the option to email the company.
Instagram are also introducing categories for business pages, found underneath the account name. This account is a “Health/Wellness Website,” and this is the feature that most resembles Facebook pages. By adding a category, businesses can quickly and easily communicate to their followers what the account is all about.
The new Instagram profile features help amplify existing user trends for Instagram bios. By adding a contact button, location link, and category, it frees up precious space in the bio section to communicate other key information.
By Fran Frith, Senior Account Executive