Nicki started her career in the buying division at Safeway, later taking up a position within the Corporate Communications team as PR Manager for Beers, Wines and Spirits. She went on to work for a number of specialist food and drink PR agencies, running full service trade communications programmes for several category leading global food and drink brands, as well as organisations in the public and not-for-profit sector.
Describe yourself in 3 words…
Organised, determined, creative
What’s your favourite movie?
DeadPoet’s Society – “make your life extraordinary”
What’s your favourite quote?
“Life begins at the end of your comfort zone.” – Neale Donald Walsch
If you had to pick your dream client, who would it be?
Any client who appreciates the value of trade PR, as well as the hard work that the team put in on their behalf, is a dream client! But if I had to choose just one it would be Leica, their cameras are amazing.
What’s the best campaign of 2017 so far?
Sport England’s ‘This Girl Can’ campaign is fantastic. It’s back for 2017, this time targeting older women – it got me running again, so it must be good!
What’s your favourite aspect of PR?
Delivering creative campaigns that get results which exceed the client’s expectations. Happy clients make me happy!