To celebrate the launch of the new Heinz Beanz and Pulses range, the FMCG consumer team created a pop-up restaurant at Hearst and IPC media houses to showcase the new range. Over the course of two days, we invited key media to liven up their lunch by offering a tempting trio of delicious dishes including Tuscan Chicken, Chicken Fajitas and Veg Chilli Nachos.
Made from red kidney, pinto or cannellini beans, the tasty new Heinz Beanz and Pulses range kept guests coming, with many staying for second and even third helpings. And as word spread amongst hungry journalists, we received requests for a Heinz takeaway service and started offering eat-in boxes to be enjoyed ‘al desco’.
The press days were a great success with over 100 attendees from titles including Chat, Company, Cosmopolitan, GoodtoKnow, Good Housekeeping, Living Etc, Pick Me Up, Woman’s Weekly, Reveal, and Harper’s Bazaar to name but a few.