Julie Malamute, Associate Director
Publicasity celebrates Jacques Vert Group’s Elegant British Brands 2nd annual Coatwalk charity walk and fashion show in support of Macmillan Cancer Support
On Saturday 4th October, the Publicasity fashion team helped leading British Fashion House Jacques Vert Group host a charity walk around St. James’s Park, London, followed by a VIP fashion catwalk, led by newsreader and TV presenter Natasha Kaplinsky, to showcase a range of new season coats from its collection of Elegant British Brands.
In addition to securing pre-media to drive ticket sales in Hello!, OK! TimeOut, Daily Mail and on RedOnline and Telegraph Fashion, we also secured Alex Jones, Jo Wood, Camilla Rutherford, Imogen Thomas to take to the catwalk. An amazing day in support of Macmillan Cancer Support and over £10,000 was raised for the charity!