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Let’s Take This (F&F AW17) Show On The Road

by Julie Malamute, Associate Director

You might be all about your shades and suntan lotion right now, but at Publicasity we’re all about red ruffled jumpers, shearling aviator jackets and midnight velvet dresses. Summer is here, but AW17 is already in full swing! We launched F&F’s AW17 collections at a two-press day at Carousel in May with over 170 UK editors, stylists and bloggers from titles including Stylist, Grazia, Daily Mail, Sunday Times Style, Daily Mirror, Daily Express and many, many more coming through the doors on the first day. The next day, we hosted 40 top editors and bloggers from Slovakia, Czech Republic, Hungary and Poland – everyone from Glamour Hungary to ELLE Poland. Then we hit the road, sample suitcases in tow, first with a press day in Warsaw, followed by Prague the next week and Bratislava the next. We’re taking a bit of a airport breather and will head to Budapest for our AW17 press day in a couple weeks. While the collections were the same at each event, it is fascinating how different countries each had their favourite pieces and of course, the theatre was different for each event – in the UK, unicorn bagels went down a storm while it was all about the Prosecco in Prague!