Although we’re only just pulling our sundresses and sandals out from the depths of our wardrobes, the fashion world is already looking ahead to the new Autumn Winter collections. So it was time for the F&F team to pull out all the stops to showcase the stunning new seasonal F&F collection to key press. Setting up shop at the new Mandrake Hotel, Serge et le Phoque restaurant, the F&F team hosted x34 press for an intimate dinner and sneak preview of the hero pieces from the forthcoming AW18 collection.
Whetting their appetites with devilish asparagus, ceviche, beef fillet, tempura vegetables & prawns, sorrel ice cream and more, guests were treated to x10 courses of tasty sharing plates whilst they discussed the onset of sequins, chenille, plaid trousers, acid yellow faux fur jackets and flocked floral fabrics that will be hitting the shelves from the onset of autumn.
On-hand to ensure the inspiration and key details of the collection were communicated to guests, the Head of Design at F&F presented the AW edit, giving his favourite elements and adorned pieces from the catwalks inspired collection, all at supermarket prices. Guests were wowed by the trend-led collection, with many commenting that F&F gets better every season.
Cosmopolitan, Grazia, The Telegraph, Marie Claire, Red, Daily Mail, Good Housekeeping and more left prepped-for their call-ins and excited for the season to come. With requests already in-coming, the F&F team are ready for an autumn filled with some fantastic resulting coverage