Claire Eden, PR Consultant
Forget the Kardashian/Jenner hype-this week we’re obsessed with ‘Instagrans’, the OAPs who are owning the social media landscape.
From fabulously flamboyant New York socialites to wonderfully eccentric London- based artists, these stars of social are delighting digital audiences with snapshots into their often wacky, glamourous lives.
Many have amassed impressive online followings; for example, Helen Van Winkle (@baddiewinkle), a great-grandmother from Kentucky who sports pink swimsuits, crop tops, miniskirts, and bikinis, and poses alongside A list celebs including Drew Barrymore and Nicole Ritchie, boasts 2.1 million Instafans.
Their celeb status is undeniable- Iris Apfel, (@iris.apfel) a 94 year old former interior designer for the White House who has 334k followers and is instantly recognisable from her giant round glasses, has just launched her own range of emojis, and is regularly a guest speaker at high fashion shows and events.
With one in four over-65s now using social networking sites, a 50 per cent increase on the previous year according to the Office of National Statistics, this trend is showing no sign of stopping. All hail the Instagrans!