Ali Patel, Consultant
As PR’s we are always taught to communicate clearly and concisely – however recent events have shown that confusion CAN be good for business!
‘Blue and black or white and gold mum?’ was the phrase I woke up to on Saturday.
The heated debate that then ensued was mirrored across the globe, as people struggled to understand the finer points of colour perception.
As well as getting us all talking, #dressgate has also proved amazing for Roman Original’s business:
PR like this can’t be planned, but our response to it can.
From a B2C point of view, I love the response from Pizza Hut to the rising debate:
It's white and gold. pic.twitter.com/OqrPgKx6r4
— Pizza Hut (@pizzahut) February 27, 2015
From a B2B viewpoint, one of our Publicasity clients used the opportunity to highlight their superb retail lighting offering:
— Fred Bass (@FredBassOnline) February 27, 2015
Whether you think it was blue and black or gold and white, #dressgate is a salient reminder of the undeniable power of social media……in fact, think I’ll be off to order that gold and white dress now!