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Publicasity Goes Stateside

By Odette Freedman, Account Director

Last week our PROI exchange programme saw me heading to the US to meet Boston PROI partners 360PR. A big part of the visit was about shared learning. Each agency presented case studies comprising of award winning strategies, macro and micro influencer campaigns and how we deliver creative and effective solutions to client briefs from both sides of the pond.

The 360PR team shared the effectiveness of their advanced blogger ambassador programmes for food & drink clients, stunning 360-degree video footage for client Liberty Home Insurance, as well as sharing key strategies that deliver cut-through in the cluttered American media space. The synergies between agencies were found, from approaching client briefs, to driving outcomes for brands. With a client portfolio that includes industry leaders, the 360PR team shared their award winning campaigns across food & drink, home, travel, technology and more, with a Lifetime Achievement Award announced for CEO Laura Tomasetti during my visit!

But it wasn’t all work and no play, the team were also on-hand to show me all the sights the city has to offer. From my first ever cannoli from infamous Mike’s Café consumed, a brewery visit to the new 360PR  client Harpoon, and dinner at Legal Seafood also under my belt, I was London-bound to update the Publicasity team on all of the innovative strategies and techniques shared by our US friends.