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Saint Lucia Showcase 2016

By Kelly Kerruish, Account Director

Phew! What a week! Last week, the Publicasity team helped The Saint Lucia Tourist Board enjoy a week-long series of events during the 5th annual Saint Lucia Showcase, which took place in London.

Attended by over 150 key UK travel trade contacts, the week comprised a number of events – all hosted this year by Saint Lucia’s new Minister of Tourism, the Honourable Dominic Fedee.

These included a stand-out media event at Hotel Chocolat, featuring cocktails and chocolate from Saint Lucia and attended by publications such as Daily Telegraph, TTG and The Sunday Mirror; a Managing Director’s Dinner, attended by ten of the leading tour operators including Caribtours, British Airways and Virgin Holidays; and a MICE dinner at London’s Groucho Club.

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The Saint Lucia Tourist Board also hosted a two-day Tour Operator’s Convention and Forum, which included key note speeches from Travel Weekly’s News Editor, Lee Hayhurst and one of Mintel’s top travel analysts, Fergal McGivney. The week culminated with the spectacular annual highlight, the Saint Lucia Gala Awards 2016.

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This year’s event was held at the Hilton London Syon Park Hotel, a 5-star modern hotel set in the historic 200-acre Syon Park Estate and was hosted by eminent BBC broadcaster and journalist Brenda Emmanus along with Kiss FM presenter and DJ, AJ King.  Special entertainment included a Caribbean Street Party, held in the Syon Park Great Conservatory, complete with carnival dancers, calypso music and of course rum punches! After a few of these, we were happy to dance the night away and celebrate a truly memorable week.