By Lucy Richardson, Associate Director
What a fun week we’ve had in the drinks world this last week; the sun’s stayed out for more than five minutes, which was just as well as two of our clients were banking on it as they both held outdoor events over the last 7 days.
First up was BACARDÍ, the world’s most awarded rum, who brought the hot sunshine and the sporting spirit of Cuba to the UK for the fifth year running as it held its annual UK BACARDÍ Classics Softball Tournament for bartenders on Sunday 7th August in Finsbury Park. We were blessed with clear blue skies – not to mention top-notch BACARDÍ cocktails and a delicious menu courtesy of one of London’s coolest restaurants, Dirty Bones – for the afternoon event, which saw teams of bartenders from around the country compete for a week-long holiday in Ibiza. Never let it be said that BACARDÍ don’t know how to keep bartenders happy! We whiled away the afternoon with some of the attending media – including BACARDÍ fans / media darlings of the drinks world /nicest people in the world ever, Sandrae and Gary from Cocktail Lovers, who were celebrating their recent success in the Spirited Awards where they won Best Cocktail & Spirits Publication. Sometimes I really do enjoy this job.
Five days later and the week was rounded off by an Olympics party in the Team GB Clubhouse on the rooftop of Aqua Nueva in central London, organised by Team GB sponsor, Strongbow – the UK’s no.1 cider. The event was for media as well as for Team GB supporters (including the now world-famous Mavis Peaty and some bloke called Daley Thompson), with TV and radio sports DJ, Colin Murray, on hand as our compere for the evening. All the live action from Rio was beamed into the room onto various screens, Brazilian dancers whipped the crowd into party fever by dancing carnival-style around the room and by the time the cycling team pursuit, led by Bradley Wiggins came out on to the track, the excitement in the room had reached fever pitch. What a great start to what can only be described as Team GB’s most successful sporting weekend in history – may the celebrations continue!