By Claire Eden, Senior Account Executive
Two exciting snippets of digital news have got everyone at Publicasity HQ excited: yesterday, social giant Instagram announced the addition of live video on Instagram Stories, an add – on that will be rolled out across the global community over the next week. Moreover, today Instagram’s sister company Facebook shared the news that they are trialling ‘Facebook Stories’, a feature which will appear at the top of the news feed and allow users to post personal videos and photos which will disappear after 24 hours. The company have revealed that the move towards in-the-moment content is in response to a 21% year on year decrease in personal story sharing across the platform.
Both changes are undoubtedly a blow to rival Snapchat, who pioneered this style of content back in 2011. With Snapchat’s once unique selling points – namely expiring photo/video content and geo-filters with camera effects – now available on platforms which also offer permanent content sharing, arguably what once made this app so great is now becoming its biggest weakness.
It’s unclear when Facebook will roll out Stories worldwide, but one thing is for sure – this is an exciting new chapter for the social sphere.