Brief
Launch the new Homesense and TK Maxx Home Christmas offering to top tier UK press, driving editorial, footfall and sales to store in a highly competitive editorial and retail timeframe.
Campaign
The Homesense and TK Maxx Home Christmas offering was launched through an intimate Christmas press preview at Six Storeys townhouse in Soho. Three rooms were transformed into glittering caves filled with baubles, wreaths, metallic barware and more.
Curated with expert stylist Emily Dawe, press were taken on a journey mirroring the eclectic and everyday product offering soon to hit the stores. Nutcrackers and polar bears were situated amongst a dining table filled dinnerware and statement centrepieces. Social shares were encouraged as we showcased the pièce de résistance on the top floor: a pink swan, complete with tiara and shimmering tealights – nothing said Christmas more!
Results
Never before hosted press attended the three-course dinner and were introduced to the Homesense and TK Maxx homeware offering. Sunday Times Style, Notebook and Daily Mail drafted brand storytelling features after the event, and we achieved an 100% conversion rate to coverage with attendees from the night.