Brief
Grosvenor Casinos tasked us with raising awareness of the brand amongst professional males (20-45YO), especially surrounding Grosvenor’s Poker offering in the run up to Goliath, the biggest Poker tournament outside of the US.
Campaign
We developed Beat The Bluff, a two-day experiential stunt in London’s Exchange Square which would attract and engage with consumers whether or not they were experienced Poker players. Those who thought they have a Poker face could test their bluffing skills against a panel of Poker experts in Grosvenor Casino’s Beat The Bluff booth by telling two truths and one bluff. Successful bluffers won an assortment of prizes and all were entered into a competition to win a VIP experience at one of Grosvenor Casinos’ London venues. Also on hand outside the Beat The Bluff booth were Grosvenor Casino dealers who gave top tips on Blackjack and Roulette and allowed people to play on the fun tables.
Research found there is substantial anxiety when it comes to learning Poker. Consumers, especially our target audience, are concerned about looking foolish if they make a mistake.
Results
As a result, Grosvenor Casinos received positive brand coverage in The Metro, London Evening Standard, London Live, City AM and Daily Star as well as brand exposure to over 300,000 people on-site and our bluffing booth had constant queues for those who wanted to test their bluffing skills in front our panel experts over the two days. Grosvenor Casinos praised it as best practice and rolled it out regionally.