Brief
To raise awareness of F&F’s Christmas collections – partywear to be worn during the festive season, novelty and sleepwear to be worn over the holidays, stand-out clothing and accessories to be gifted.
Campaign
Christmas was kicked off in July with an intimate editor’s dinner at the just-opened Nobu in Shoreditch. Collections were styled and displayed, and editors were gifted with cosy outerwear.
This was followed by gifting novelty and loungewear baskets to 20 key editors and 15 influencers, and supported by a sponsored partywear shoot in Fabulous. All activity was underpinned with a press office which included fast-selling statistics of F&F Christmas product.
Results
Our earned results included 32 social shares with a 3.8% engagement rate (average is 1.66%) from the organic influencer gifting and a social reach of 703,546. And we secured 158 pieces of Christmas coverage across national, consumer, regional and online media with an OTS of over 500m.