Grosvenor Casino Logo


To build awareness of Grosvenor Casinos’ gaming and leisure offering, that excites, entertains & engages current customers and entices new consumers to come in club or visit online across the UK – all with the end result to drive admissions and sales from November to January, and beyond.

Grosvenor Casino PR
Grosvenor Casino PR
Grosvenor Casino PR


We brought to life the creative campaign Lead The Pack through a virtual reality experience over four days – two in London and two in Manchester. Consumers were able to view the Northern Lights with a 4D experience and meet the arctic animal characters from the creative campaign who led them to a Grosvenor Casino. When consumers removed their VR googles, the arctic animals were in front of them and they were in a Grosvenor Casino – surprise! Consumers then had a chance to learn Roulette and received a voucher to drive them into club for a free bet or free drink.


5,044 consumers engaged with over 4 days
31M reached through editorial coverage
1.2M reached on social media