Brief
Raise awareness of luxury bedroom retailer Feather & Black, communicate quality and design message and secure coverage in the right publications.
Campaign
Feather & Black had little awareness with both consumers and media with a strong base of competing brands already familiar to the target audience. Trust, longevity and credibility were therefore key factors for introducing the brand at a higher price point to consumers.
We created a dynamic media relations campaign focused on relationship building and brand immersion. This included face-to-face media meetings, product samples for magazine shoots, creating beautiful lifestyle photography, product placement and industry profiling to drive thought leadership content.
Results
Within six months, we delivered over 100 pieces of coverage across key national and home interest media including S Magazine, I, METRO, Country Homes & Interiors, Living ETC, The Resident series, and more.