Julie Malamute, Associate Director

How to create a successful fashion launch in Ireland:


Dame Zandra Rhodes joined us to launch her SS15 collection with Colebrooke by Windsmoor to key Irish media on 19 February in Dublin

We travelled with Dame Zandra Rhodes to Dublin to launch her amazing collaboration for Colebrooke by Windmoor, previewing a stunning collection of kaftans and kimonos in Zandra’s trademark colourful prints. Over 14 media and stylists attended the one-on-one morning, each having the opportunity to sit down and interview Zandra on the collection and discuss her all incredible contributions to fashion since the 1960s.

How to create a successful fashion launch in Ireland:

1) Select a central venue which the media all know – The Morrisons Hotel on Lower Ormond Quay.

2) Dress the space with amazing designs – Zandra Rhodes SS15 collection for Colebrooke by Windsmoor, a beautiful range of colourful and floaty kaftans and kimonos.

3) Work with the lovely PR team at Arnotts.

4) Bring the always lovely and inspirational Dame Zandra Rhodes with you to meet the media.