To launch the new F&F Activewear collection, we harnessed the power of some influencer friends for an after-work yoga class with Davina McCall, the face of the new range.
As dusk kicked-in and the city lights began to shine, Davina and x13 of our brand fans were treated to a rooftop yoga class overlooking the sights of St Paul’s and The City.
Each of our influencers were gifted with their own F&F kit ahead of class, creating a uniform of downward dog poses, with Davina leading the way! London Paleo Girl, Does My Bum Look 40, Inpo Life, Food Fitness Flora, Mummy Daddy Me, Lulu Stone and more were all on-hand, stretching out in a sea of F&F, testing the kit to the max.
Once truly immersed in F&F and having tried out the new product in-class, our influencer fans were nourished with some healthy smoothies and treats. Not forgetting the aim of the game, to give the team some engaging fodder for their feeds, we leapt in front of our step-and-repeat for a pap session of our own…. Not to be overwhelmed with the attention, Davina was on-hand for piggy-backs, fun poses, and a good old fashioned group shot.
Always ones to maximise an opportunity, the Publicasity team managed to squeeze-in some interviews with Davina ahead of the class to drive editorial coverage with Now, Reveal, OK! and BALANCE, offering behind the scenes updates on Davina and the new F&F Activewear collection, Make sure you’re ready to test it all out in May!