Home & Retail PR

home is where the heart is, and that is definitely the case here at SEC Newgate.

We have over twenty years’ experience in the home and retail space and our bookcase is bursting with brand stories. We have experience of working in all parts of the home, for example from furniture, housewares, small domestic appliances, white & brown goods, lighting, DIY products and decorative accessories – both manufacturers and retailers of these – so we know a thing or two about winning over hearts and minds when it comes to nest building.

Working with the home interiors community we help home interior brands standout in a busy market, whether our aim is to drive footfall or increase sales through media profile, influencer engagement, look books, creating lifestyle photography, press events (we’ve done a fair few Christmas in Julys!) to co-op retail partnerships and store openings.

Take a look at our case studies to see how we can lay the solid foundations, build impressive campaign architecture and create kerb appeal to open the door to head-turning communications…

Feather & Black PR Agency

putting the spring back in to Feather & Black

Bosch PR

walk through water but stay perfect(ly) dry with BOSCH

TK Maxx

feeling festive with TK Maxx


creating an unmissable media event for Siemens

Vitamix Publicasity PR

crossing the pond: building Vitamix, the US brand, in the UK

Homesense PR Campaign

launching challenger brand, Homesense, into the UK home retail market

Brewers Decorator Centre PR

bringing wallpaper back en vogue with Wallpaperdirect