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F&F Christmas came early for press at Nobu, Shoreditch!

by Odette Freedman, Account Director

For press and PRs, Christmas has already kick-started, and we did it in style for the F&F showcase! Taking a private dining room at the brand new Nobu in Shoreditch, we showcased a sneak preview of the hero products for F&F. Womenswear featured an array of partywear, footwear and accessories to make a festive night on the tiles fabulous. With winter catwalk trends destined for the highstreet, our guests perused pearl embellished tops and bottoms, embroidered lace shirts, metallic must-haves and accessories to complement all. For those that are prepping for a cosy night in, the new luxury loungewear collection was also on-show. Sumptuous velour robes, silk pyjama sets and satin two-piece sets were irresistible to the touch.

Menswear featured merino wool, rustic colour palettes and winter warmers alongside the novelty offering that we all look forward to! Not just for the grown-ups, the new novelty jumper set for the family were a big win. Christmas day selfies with dad, mum the kids, and the dog in F&F jumpers were planned on the spot! From playful pieces to partywear, the kids collection was another bold success, as we cooed over pretty pink tutus, metallic rucksacks and bobble hats for the children, all at the great quality of F&F, at supermarket prices.

With the product preview underway, and a quick introduction to the Christmas collection from F&F CEO, journalists from Red, The Sun, Good Housekeeping, LOOK, HELLO! Fashion Monthly, woman&home, ITV and more, all settled down to a tasting menu of snapper, sirloin steak with truffle, tuna, scallops and other palette-pleasing platters!