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Moving Homesense into Scotland

by Rianna Spray, Senior Account Executive

The Publicasity team were on the road last week launching a new Homesense store in Aberdeen, a new market for the brand. To help showcase the unique shopping model to local media and influencers, we hosted an exclusive preview evening for press and bloggers to come and get a sneak preview of the new store (gift cards included for a spot of shopping too!)

Local influencer, Foodie Quine hosted the evening which was attended by 30 influencers from Aberdeen including Ashly Rae, Life with Munchers and Little Bit of Dove Grey. All attendees were treated to a champagne reception and brand briefing before they went off to explore the new store for themselves, treating themselves to a new Homesense treasure before heading off home.

Following a successful evening, the team officially opened the store the following morning to a crowd of excited shoppers all ready to explore the new homeware store. The team left the store to the sound of ringing tills after another successful store launch.