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Vaping Remixed

E-vaping pioneers, blu, recently celebrated the launch of its partnership with legendary music destination, Ministry of Sound, which will see vaping permitted in the flagship London club for the first time.

LONDON, ENGLAND – APRIL 21: Atmosphere at the launch night of the new partnership between blu, e-vaping pioneers, and Ministry of Sound at the flagship London club on April 21, 2017 in London, England. (Photo by John Phillips/John Phillips/Getty Images for blu)

The partnership kicked off with a star-studded VIP event at the venue on 21st April, with special guest appearances from TOWIE’s Louise Thompson and Pixie Geldof, and is being followed with a monthly brand ambassador and sampling program at the nightclub.

The interactive brand experience is running in Ministry from now until April 2018, targeting current smokers and vapers in a way that has never been done before to promote vaping as a healthy alternative to smoking and encourage other venues to do the same.  Be sure to head on down to the flagship nightclub to experience the vibrant blu brand and sampling activation in full swing.