by Claire Eden, Account Manager
Call us crazy, but it’s never too early to be talking about Christmas in the world of PR – in fact, now is the perfect time for retailers to get ahead of the game and show a glimpse their festive collections to key press. So, at the height of summer (albeit, with torrential rain pouring outside), the Homesense team orchestrated an intimate Christmas preview event at the sumptuous Six Storeys townhouse in Soho, where three rooms were transformed into glittering caves filled with baubles, wreaths, and plenty of glitter.
Curated with expert stylist Emily Dawe, press were taken on a journey to festive fabulousness; from TK Maxx’s beautiful barware and accessories (marble wrapping paper is our new obsession), to a dining table filled to the brim with metallic dinnerware and statement centrepieces from Homesense, every room was a feast for the eyes. The pièce de résistance was on the top floor, a pink swan complete with tiara and shimmering tealights. Instagram dynamite!
After a cocktail reception and the product preview, attendees from The Sunday Times, the Daily Mail, The Sun, Good Housekeeping and more were treated to a three course meal of sea salt cured salmon, sirloin of beef and a divine peanut butter cheesecake. That’s Christmas, wrapped up!