Following Google boss Eric Schmidt’s warning about a society in which “everything is available, knowable and recorded by everyone all the time”, Newsnight’s Stephen Smith decided investigate what it takes to reinvent oneself online. And  [ ... ] to ask than Publicasity’s online expert, David Phillips.

David discusses the difficulties of trying to change or hide identities on the web - fake content will easily be seen through and then shared and discussed at length amongst the online community. You can view the Newsnight piece at:

http://bbc.in/cM5g6m

These lessons are especially relevant for brands. It is very difficult to undo activity online, as it provides a permanent record of activity. It is therefore imperative that brands have a watertight social media strategy in order to build a positive image online.

If you want David, or anyone else from Publicasity’s digital team, to review your online footprint, and help improve it, then please contact us at digital@publicasity.co.uk

Publicasity is delighted to announce it has been appointed as retained Consumer PR agency for Jack Daniel’s with immediate effect following a pitch process in July. This Bacardi Brown Forman brand has tasked Publicasity to dramatically incr [ ... ]ease brand awareness amongst its target consumers of Jack’s Birthday month in September as well as develop an annual communications programme for the entire family of brands including Old No.7, Gentleman Jack, Single Barrel and the pre-mix Jack and Cola cans.

Tom Hargreaves, Board Director at Publicasity, comments: “This is a fantastic win for us and means we are now responsible for both the brand’s Trade and Consumer communications. The Jack Daniel’s brand has unbelievable history and heritage whilst still maintaining its modern day ‘cool’ and is a very welcome addition to our portfolio. We have some exciting plans for the next twelve months, starting with Jack’s birthday month in September when ‘Tennessee will be coming to Town’!”

Publicasity also currently work with other Bacardi Brown Forman brands such as Finlandia and Southern Comfort.

Increasingly, organisations and individuals have to live in multiple spaces, incorporating the physical, the electronic and the virtual. This is creating numerous new business and social opportunities and challenges, as well as affecting how PR  [ ... ]ers approach online strategy.

In “Creating a Social Media Strategy”, Publicasity futurologist David Phillips looks at the need and the components of creating a social media strategy in an online world. Phillips discusses objectives, timeline strategy, story strategy, media strategy and maximising returns, as well as SEO and campaign measurement.

Favourite channels for online communication such as Facebook, YouTube and Twitter are changing. Organisations can now advertise in Facebook; have enterprise firewalls round YouTube videos; video sharing is now available in high definition ready for big screens, and Twitter has hundreds of new applications to make it even more enticing for brands to communicate directly with their audience.

All this and more needs to be taken into account before starting out on a social media campaign, making the strategy the most important step of all.

“In less than two years social media campaigns have moved from single channel communication to multi channel interactive adventures” explains David Phillips. “As the semantic web comes at us at an astonishing rate, we have to be able to work as well with platforms such as Foursquare as with a blog or magazine. This paper offers a view of modern strategies to prepare for the latest evolution of the web.”

Emma Wright, managing director added: “This guide will help our progressive brands keep one step ahead of the ever changing digital curve. We are planning many 2011 campaigns at the moment and this will play an integral part to our integrated strategies ensuring PR truly evolves into PE (Public Engagement) in the coming year.”

If you would like to receive the full white paper, please contact Aaron Huckett at ahuckett@publicasity.co.uk

Publicasity has strengthened its consumer and lifestyle division by appointing Ajay Teli as account director, to work on a number of key accounts across their portfolio. Ajay has over seven years’ PR experience across a variety of sectors,  [ ... ]including FMCG, travel & leisure and food & drink. He joins from Grayling, where he lead accounts including Accor Hotels, English Heritage and Dream Toys. Prior to that, he worked at Hill and Knowlton on a number of big brands including RAC, Aviva, B&Q, STA Travel and the Intercontinental Hotel Group.

His previous brand experience includes Beck’s beer, Hard Days Night Hotel, Disney, Bluewater and Dubailand. Managing Director, Emma Wright commented: “We are delighted to welcome Ajay to the team and he has already proven his worth times over this week helping with a run on pitches for which we have been short-listed. As well as strengthening some key accounts, Ajay will help us win brands in some key ‘sweet spot’ areas of food and drink, leisure, travel and life-style. Watch this space…”.

Ajay Teli says: “I’ve been looking for a new and fulfilling challenge for a long time and believe that Publicasity will provide just that. I really want to get stuck in to help create some fantastic campaigns, as well as work with a really friendly and like-minded team”.

Following their growing success in the premium and luxury sector, Publicasity is delighted to announce that they will be working with Rachel Galley, an exceptionally talented young jewellery designer and winner of the 2009 Coutts London Jeweller [ ... ] of the Year. The campaign remit is to focus on brand awareness and targeted product placement, communicating Rachel’s unique, bespoke and stylish designs within key lifestyle publications, targeting the dynamic young professional demographic. Rachel Galley, 28, graduated from Central Saint Martins College of Art and Design in 2004 with a First Class Honours Degree in Jewellery Design. Rachel has since worked for some of the most prestigious brands in the luxury jewellery market such as Links Of London, Stephen Webster and Boodles, before setting up her own business three years ago in a studio at Cockpits Arts. Rachel’s original and contemporary designs have been worn by the likes of Lily Allen and Juliette Lewis and are continuing to create a buzz within the fashion and design world. All of Rachel’s collections are inspired by her personal experiences, exotic travel and exploratory eye making each range both unique and fun to wear. Bianca Lee-Chang, Head of Consumer Lifestyle at Publicasity comments: “We are delighted to be working with Rachel Galley; she is such an inspirational young designer who produces such delightful jewellery, we are certain her ranges are set to make a buzz with consumers and media alike. PR will be the only communication platform for the remainder of the year and we are looking forward to amplifying this fantastic brand.”