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The Interiors Edit

by Dettie Freedman, Account Director

The Publicasity home teams’ Pinterest boards have been taken into inspirational overdrive throughout the last couple of weeks, as we travelled across the 100% Design floor, through the Maison & Objet halls, the Focus exhibitors, Decorex wares and everywhere in-between! The numerous trends showcased across the homes & interiors exhibitions this September has resulted in the basis of very subjective debates: will ink-tone walls take-off in the smaller residential spaces in London, and how much can we really warrant spending on a pumpkin inspired armchair?… We’ve been comparing notes, prying through pictures and generally looking forward to the transition from these industry fairs to the shop-floor.

As a fan of wearing black and being bashful of a colour-pop wardrobe, I was surprisingly delighted to see the catwalk ‘70s trend work its way into the home for next year. Mustard chaise longues, lemon drapes and bold cushions littered exhibitors’ stalls and I was making zero friends at the different fairs as I stopped to take a plethora of interiors picture-porn. Complementing the bright hues were the softer nudes and pretty blush shades, showcased alongside rustic textures, rattan adorned furnishings and the delightful return of wicker. For those not able to afford the wooden benches and stylised seats, brands were also exhibiting soft furnishings featuring ‘natural’ prints and the different grains of wood. A little ‘TBC’ for the team, but something to keep our eyes peeled for.

Taking on a new surface area, one of the stand-out trends was the use of rugs on wall-space rather than the floor. Fabric murals created an exotic vibe to the living room and kitchen sets, as well as cost-effective routes to cover a wall space without saving for a substantial mirror. Drape them over clothes horses to achieve a wild-west feel, or take over a whole wall-space for a more Moroccan look; it’s an easy-to-achieve, and a creative method to introduce colour and feature walls to the home.

So, from Pinterest to the purse strings, we’re happily waiting for the shop floors to fill with pots of dark paint, rugs for all areas, retro colour cushions and exposed wood benches. Drop us a note if you’d like more collated information on the trends and the industry updates from the different fairs – ofreedman@publicasity.co.uk.