In a strategic move to swap the traditional press events & drop-in format to a more intimate, deep-dive dinner, the F&F Christmas showcase was hosted at The Cuckoo Club on Thursday 2 August. The venue was transformed into a winter wonderland setting for the introduction to hero pieces of partywear, menswear, novelty, kids, accessories, footwear, lingerie and loungewear on-shelf from November and in time for the key retail period at Christmas.

x42 press were hosted for a three course, candle lit dinner with a welcome toast from the F&F Head of Marketing and a whip round of the collection from the Head of Design. Journalists from Cosmopolitan, Daily Express, Daily Mirror, Fabulous, Good Housekeeping, Grazia, Hello! Fashion Monthly, Marie Claire, new!, Notebook, OK!, Reveal, This Morning, woman&home, YOU and more, all left the venue with a goodie bag and reminder of the collections, complete with look book, hangover kit and a bottle of bubbles.