Brief
Lindeman’s needed to launch their UK summer campaign, with a lead time of less than one month. The key objective was to generate widespread online discussion amongst the brand’s key demographic for the brand.
Campaign
Publicasity secured last-minute sponsorship of the UK’s leading mummy blogger event – Britmums Live – and created the very first Lindeman’s Sunshine Garden, featuring wine samples and an interactive social media photo competition.
The key demographic for Lindeman’s is females, aged 35-55 who tend to be mothers. This demographic is hugely engaged across a number of social media platforms – an area ruled by mummy bloggers who spend more than 82mins of ‘me time’ online per day.
Results
Lindeman’s summer range received: 103 social media interactions by 69 unique users, resulting in:
19.8k impressions.
90+ pieces of UGC created during the two-day event.