OUR NEW SENIOR ACCOUNT EXECUTIVE, RIA BUSSEY. For the past four years, Ria has immersed herself in the world of PR in Cambridge and Leicester, working across both trade and consumer, in a wide range of sectors from household, retail to health and fitness.

1. Describe yourself in 3 words…

Calm, quirky and driven

2.What’s your favourite movie?

Parent Trap

3.What’s your favourite quote?

‘Life is like a box of chocolates, you never know what you’re gonna get’

4.If you had to pick your dream client, who would it be?

Any challenging and forward thinking brand

5.What was the best campaign of 2016?

Snickers’ Valentines campaign, for which Snickers created a billboard campaign around London to help people to remember to pick up a Valentine’s Day card. Each of the 15 billboards had 300 replaceable cards that could be peeled off.

6.What’s your favourite aspect of PR?

Definitely the coverage, that’s what we are all here for isn’t it?!